Senior Brand Manager, Ophthalmology

Job purpose

Lead the marketing planning for Ophthalmology; including promotional and disease awareness spend management and execution of tactics for the key brand.

Duties and responsibilities

• Development of the brand strategy in Canada and aligned globally
• Lead positioning establishment for the brand
• Developing key brand messages for the brand
• Work with Commercial Operations to establish revenue forecast

• Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital

• Managing external agency partners to optimize the delivery of promotional tactics and materials and spend.

• Optimizing Omni channel -marketing approach to leverage brand awareness and value messages.

• Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix

• Marketing analysis and insight development/action planning/execution

• Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding

• Sharing insight gained from internal and external sources

• Competitor analysis

• Collecting, interpreting and disseminating competitor information

• Segmentation – identify and plan/execute by segment to drive segment migration

• establishing basis of segmentation, quantifying and establishing segment needs

• Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings

• Periodically meets with top opinion leaders and establish good rapport with them

• Assisting with training initiatives and regular team meetings as required

• Responsible for communicating effectively within the sales and marketing, medical team on pertinent information

• KPI (Key Performance Indicators) development and tracking)

• Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement

• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained

• Able to work cross functionally and strong collaborator.

Qualifications

• Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology

• Preferably additional marketing or business training; MBA ideal

• Has worked in pharmaceutical industry for at least 5 years as Brand Manager, or Sales Representative
• 3-5 yrs Brand Management experience including launching key brands in local environment

• Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
• Strategic thinking and problem solving skillsets essential, strong presentation skills.

• Experience working with PAAB regulations, IMC and local compliance agencies
• IT tools: MS Office - Advanced level

Working conditions

Hybrid – 3 days in office, Travel 30%

Physical requirements

NA

Direct reports

NA