Digital Account Manager

Job purpose

The Digital Account Manager is responsible for driving national sales growth by leading the development and execution of strategies that expand Sun’s presence across both established buying groups and emerging channels. This role blends external market development with internal optimization to maximize reach, profitability, and customer engagement.

Acting as the strategic lead for traditional buying groups as well as digital, non-traditional, and high-potential new channels, the role identifies untapped opportunities, builds strategic partnerships, and implements scalable solutions that align with the company’s long-term growth objectives. By integrating efforts across retail, digital, and alternative pathways, the manager ensures a unified, customer-centric approach to market expansion and channel innovation.

The ideal candidate is a forward-thinking, data-driven leader who thrives on uncovering white space opportunities, accelerating digital adoption, and shaping omnichannel strategies that deliver measurable results.

Duties and responsibilities

• Lead the Digital & Omnichannel strategy, owning performance across established and emerging channels — including digital, e-commerce, non-traditional, and high-value buying group accounts — with a focus on identifying and scaling new growth opportunities.
• Develop and execute strategic business plans to maximize territory and key account sales, with quarterly reviews and adjustments to enhance performance.
• Achieve and surpass territory sales and profitability targets vs budget.
• Proactively identify, prospect, and secure new business opportunities across untapped digital, e-commerce, and non-traditional channels, leveraging data-driven insights to prioritize the highest potential targets.
• Expand presence in current buying groups while also exploring emerging and future-focused verticals, including subscription services, app-based products, social commerce, and pharma-adjacent digital ecosystems that align with Sun’s strategic priorities.
• Act as the primary point of contact for customers, distributors, and healthcare decision-makers, ensuring excellent service and relationship management.
• Expand footprint within key enterprise-level digital clients by engaging across departments, functions, or geographies.
• Monitor and report on competitive activity, emerging channel trends, e-commerce performance metrics, and customer behavior insights to inform internal stakeholders and refine strategy in real time.
• Collaborate with cross-functional teams — including marketing, e-commerce operations, and supply chain — to resolve customer issues, optimize digital touchpoints, and manage account-specific programs that enhance customer experience and retention.
• Ensure alignment with Sun brand strategies in customer messaging, trade spend, and pricing strategies.
• Deliver presentations at regional and national meetings to share best practices and commercial updates.
• Participate in trade shows, association events, and business reviews as required.
• Maintain strong fiscal discipline by managing territory budgets, trade spend, and operational expenses.
• Ensure compliance with industry regulations, corporate policies, and GMP requirements.
• Contribute to internal, regulatory, and customer audits as needed.
• Work collaboratively with other Sales Divisions to share best practices.
• Perform other duties as assigned.

Additional responsibility (Only applicable to customer facing roles)

Report any complaints/adverse events received from customers to the Pharmacovigilance department within 1 business day

Qualifications

• Bachelor’s degree (Business, Marketing, Digital Commerce, or related field preferred).
• 5–8 years of sales experience, preferably in the pharmaceutical industry or a similar B2B retail, digital, or omnichannel environment.
• Proven experience developing and executing successful digital, e-commerce, or omnichannel strategies and managing high-value key accounts.
• Demonstrated ability to mentor, influence, and lead within a peer group or team setting.
• Track record of identifying, developing, and scaling new market or channel opportunities in a competitive environment.
• Strong business acumen, analytical thinking, and customer-centric approach.
• Experience using data analytics and digital tools to track performance, identify trends, and inform strategic decisions.
• Exceptional communication, presentation, and negotiation skills.
• Ability to travel regularly.
• The ability to utilize internal support systems, perform in-depth sales analysis, and develop strategic business-building plans for the territory.
• Must be results-driven.
• Able to work both independently and within a team environment.
• Strong computer skills in Microsoft Office Software (Word, Excel, Outlook) and familiarity with CRM, e-commerce platforms, and digital analytics tools.

Working conditions

• Territory based
• Travel to meet customers within territory required

Physical requirements

Field Based Role