Senior Manager, IDN HCP Marketing - Oncology & Immunology

Senior Manager, IDN HCP Marketing - Oncology & Immunology

Princeton, NJ - Office

Summary:

The Senior Manager, Integrated Delivery Network (IDN) Healthcare Professional (HCP) Marketing – Oncology and Immunology role requires a highly motivated and resourceful individual who has solid marketing acumen and leadership behaviors necessary to deliver brand strategic imperatives. Demonstrated success in health care professional (HCP) and patient marketing within oncology / dermatology / immunology / rheumatology as well as Biologics is REQUIRED.  Specific experience within the Hospital and Organized Customer space is highly preferred. 

This is a team leader recognized for their ability to influence matrix team members and manage multiple agencies for the successful development and execution of both HCP and patient promotion plans. Experience with budget management, samples management, forecasting, quarterly business reviews, and life cycle management are expected.  Effective cross-matrix team collaboration with Sales, Medical Affairs, Market Access and the Insights and Analytic teams are a requirement. Demonstrated experience developing resources for the Hospital and Buy and Bill space is preferred. Highly talented, professional individuals who do not take themselves too seriously, integrate well within teams, and have a sense of humor are preferred.  

Key Responsibilities:

• Lead annual brand and budget plan
• Support annual forecast process and monthly performance updates
  • Lead annual manufacturing forecast process for product and track monthly performance against forecast
• Support evolution of the brand strategy and life cycle management opportunities to continue to build the relevance of the brand by addressing unmet needs in identified diseases
• Update message platform across customers as new data become available and ensure consistency of brand story across customers
• Create and execute personal and non-personal promotion consistent with brand strategic imperatives and brand story
• Partner with Digital Center of Excellence to develop as well as ensure all brand digital strategies are optimized
• Lead, manage and integrate agencies into the marketing team to ensure project work is consistent with brand strategy and differentiated
• Collaboratively lead review of promotion with Medical, Legal, and Regulatory Review team to arrive at compliant, effective promotion
• Partner with business analytics in the development of primary research, assessment of secondary research and competitive analyses; translate research and data into actionable  insights
• Align with business partners and agencies on measurement plans to understand ROI and performance against KPIs
• Work closely with Professional Relations in developing and maintaining KOL relationships
• Represent Sun and brand with patient and professional societies and advocacy organizations

Education & Qualifications

• Bachelor’s degree required, MBA preferred.
• Minimum seven (7) years of pharmaceutical and or life sciences marketing experience; additional pharmaceutical experience in sales, medical affairs, and market access a plus
  • Experience with marketing and/or selling biologics within at least two of the following disease areas is REQUIRED: oncology, dermatology, immunology, rheumatology
• Brand marketing experience with HCPs and patients in the US
  • Experience in developing product strategy and tactical plans aligned to brand vision, positioning and messaging
  • Experience with digital, media marketing, CRM and other programs to build high “engage and act” customer journeys
  • Launch experience desirable
• Recognized ability to influence matrix team members to deliver brand objectives
• Effective management of multiple agencies for both HCP and patient promotion plans
• Experience managing brand overall budget and agency specific budgets
• Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
• Exceptional oral and written communication skills.  Well versed in Microsoft Office applications (PowerPoint, Excel etc..); Adobe Analytics and Veeva desirable

• Transparent, ethical, honest, and collaborative team player
• Excellent problem solving skills and solution generation
• Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals 
• Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
• Resourceful with an ability to manage multiple responsibilities according to brand plan and timeline deliverables
• Leadership mindset that seeks out opportunities to proactively ‘own the business’
• Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer’s needs
• Ability to be decisive based on strong analytical, project management, technical, and fiscal management skills

The presently-anticipated base compensation pay range for this position is $104,000 to $163,500. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of IC Commission Planand is eligible for the Receipt of Company Vehicle. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.