Associate, Brand Marketing

Job Summary:

The Associate, Brand Marketing is responsible for Proactiv brand marketing in the US and Canada, with strategic extensions for international markets. The candidate oversees the creation, development, execution, and analysis of all brand initiatives while collaborating with consumer insights, analytics, sales, and product development teams to identify new growth opportunities. This role involves cross-functional management and direct oversight of agency partners to ensure all KPIs are met. Additionally, the Associate assists in testing and developing new brands and emerging markets.

Responsibilities:

• Assist in the annual brand planning process for Proactiv.  Set annual calendar, coordinate cross functional activities and planning processes, manage timelines and ensure timely completion of all deliverables.  Manage the effective execution of marketing plans and campaigns.
• Build marketing plans and campaigns focused on North America working closely with Sr Manager Brand Marketing & cross-functional teams.
• Ensure a consistent brand positioning, style and message across all marketing touchpoints with DTC, CRM, Sales, Creative and other teams. Ensure messaging is within legal and regulatory requirements and partner with those team to gain alignment.
• Oversee the long-term maintenance of the brand's 'testimonial pool,' serving as the primary point of contact to ensure participant retention, ongoing product compliance, and the quarterly verification of testimonial viability and asset rights for cross-functional creative use.
• Responsible for gathering, analyzing and providing product, promotion, and creative recommendations for defined product brands.  
• Analyze data to develop hypotheses and share recommendations for improvement in assortment and promotional strategy.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
• Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape. Provide recommendations based on analytics and insights. Monitor state of business including distribution channels, brand share, promotional effectiveness and category trends as well as relevant competitive developments to further drive strategy of the brand.
• Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally.  Ensure consistent creative development, positioning and execution of integrated campaigns.
• Assist brand marketing, retail, and product innovation teams in testing and developing new products and/or emerging markets.
• Lead cross-functional alignment on marketing assets for domestic use and international partners.
• Other duties as assigned.

Education and Experience:

• Bachelor’s degree in Marketing or related field, required.
• 3+ years’ experience CPG marketing, Health & Beauty industry a plus.
• Excellent verbal and written communication skills with proven problem analysis and problem-solving skills.
• Demonstrated expertise in brand strategy and brand development.
• Experience with omnichannel marketing (experience with DTC brands a plus).
• Formal presentation skills and organizational skills.
• Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business.
• Proficient with Excel, Word and PowerPoint Microsoft applications.
• Experience in syndicated data analysis (e.g. Nielsen, IRI/Circana).
• Ability to prioritize and manage multiple tasks simultaneously.
• Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
• Good self-initiative and the ability to manage workload with minimal supervision.

The presently-anticipated base compensation pay range for this position is $88,500 to $108,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.
The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives:
Sun Pharmaceuticals (Sun) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Sun employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Sun. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.