Marketing Manager - Biosimilars

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients.

As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

Reaching People. Touching Lives.

Job purpose

We are seeking a Marketing Manager, Biosimilars to lead the strategic planning and execution of brand initiatives across a growing biosimilar portfolio in Canada. This role is critical in shaping competitive positioning, driving stakeholder engagement, and supporting successful product uptake in a rapidly evolving market access and reimbursement environment.

The ideal candidate brings strong pharmaceutical marketing experience, a solid understanding of biosimilars and specialty medicines, and the ability to collaborate cross‑functionally with Sales, Medical, Market Access, and Regulatory teams.

Duties and responsibilities

Brand Strategy & Execution

• Lead development and execution of integrated brand plans for assigned biosimilar products across launch and in‑market phases
• Define and evolve value propositions, positioning, and messaging aligned with Canadian payer, prescriber, and patient dynamics
• Translate strategy into impactful promotional campaigns, sales tools, and digital initiatives
• Assist and potentially lead other products that assist in the specialty portfolio

Cross‑Functional Leadership

• Partner closely with Sales, Market Access, Medical Affairs, Regulatory, and Supply Chain to ensure aligned execution
• Support field teams through training, messaging frameworks, and customer insights
• Contribute to launch excellence planning and lifecycle management

Market & Competitive Insights

• Monitor market trends, competitive activity, policy changes, and tender dynamics impacting biosimilars in Canada
• Lead competitive intelligence, SWOT analyses, and scenario planning
• Use insights to inform strategic recommendations and optimize tactics

Stakeholder & Agency Management

• Manage external agencies (creative, media, digital, market research)
• Oversee project timelines, budgets, and deliverables
• Ensure all materials are compliant with PAAB, Health Canada, and internal governance requirements
• Help identify and build relations with key thought leaders

Performance & Optimization

• Track KPIs, campaign performance, and ROI
• Analyze data to refine tactics and improve impact
• Prepare clear, concise updates for senior leadership

Additional responsibility (Only applicable to customer facing roles)

Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business day.

Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field  is required
• 5+ years of pharmaceutical or biotech marketing experience in Canada is required
• Minimum 1-2 years of experience in biosimilars, specialty, or hospital‑based products is required
• Strong understanding of the Canadian healthcare system, including payers, provinces, and reimbursement pathways is required
• Proven ability to manage multiple priorities in a fast‑paced environment is preferred
• Preferred experience in Oncology, Osteoporosis, Immunology, Neurology a plus 
• Experience in brand planning and new product launches is required
• Passionate about patient care and highly customer-centric is required
• Ability to lead with influence is required

Working conditions

• Generally good working conditions
• Possess a valid driver’s license
• Approx. 30% travel anticipated

Physical requirements

Office Based

This posting is for an existing vacancy.

The presently-anticipated base compensation pay range for this position is $98,000 to $120,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; RRSP savings plan; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, ethnic origin, citizenship, ancestry, sex, age, marital status, family status, physical or mental disability, gender identity, gender expression or any other ground protected by applicable human rights legislation.

The Company uses artificial intelligence to screen, assess or select applicants.

Notice to Agency and Search Firm Representatives:   Sun Pharmaceuticals Industries, Inc. (Sun) is not accepting unsolicited resumes from agencies and/or search firms for this job posting.  Resumes submitted to any Sun employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Sun.  No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.